lhowell

Social Networking: Doing Good by Yahoo!

In cause marketing, social networking, Yahoo on December 22, 2006 at 12:10 pm


Yahoo has a new capability recently released called Yahoo! For Good. This is an awesome strategy–once people get used to it. The comfort level is there and it appears to regular people. What’s more, for copycat portals like Google, which will likely roll out with something similar, it will be interesting to see how people will respond when they do.

For big media, this is a great opportunity to get, albeit in a less “noisy” way their message. I could envision companies like the American Cancer Society or Youth Aids, to which I donate on a regular basis advertising here. I just hope that the agencies see the value proposition. Safe community, trusted brand, real people, good cause. Makes sense to me. Great job Yahoo!

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