Design that Solves Problems for World’s Poor

In Africa, brazil, mindset 3.0, product design, Third World Products on May 30, 2007 at 12:38 pm

Imagine this: you are an independent, high-end product designer and you have 50 core customers with whom you work, but only three (3) of your design ideas get implemented each year and make it to market. These ideas represent a product experience for the world’s richest 10 percent.Now, let’s turn this thinking on it’s head. What if you have 4 billion core customers and three (3) of your design ideas get implemented each year that benefit directly 90 percent of the poorest people in the world? And, with your ideas you contribute to improving the quality of life, that allows families to eat the entire year, not just part of the year. You contribute to improved health because of your ability to ease the burden of carrying 20 gallons of water three miles, twice daily on the top of your head and on your back. Your design eliminates the possibility of deadly disease because your simple and elegant design allows people to experience safe drinking water. Here are some examples for you to comment on, tell your colleagues and perhaps explore ways to bring these to market with the help of your company or NGO.

The Big Boda is able to carry hundreds of pounds of cargo or two additional passengers easily, at a substantially lower cost than other forms of human-powered utility vehicles. It was designed to transport goods to and from market for entrepreneurs and consumers in developing countries.


About half of the world’s poor suffer from waterborne diseases, and more than 6,000 people, mainly children, die each day by consuming unsafe drinking water. LifeStraw, a personal mobile water-purification tool is designed to turn any surface water into drinking water. It has proven to be effective against waterborne diseases such as typhoid, cholera, dysentery, and diarrhea, and removes particles as small as fifteen microns.


Millions around the world, especially in rural Africa, live kilometers from a reliable source of clean water, leaving them vulnerable to cholera, dysentery, and other water-borne diseases. Water in adequate quantities is too heavy to carry. The Q Drum is a durable container designed to roll easily, and can transport seventy-five liters of clean and potable water. Rolling the water in a cylindrical container, rather than lifting and carrying it, eases the burden of bringing water to those who need it.



Currently, only 16% of the world’s population have access to the most basic computing technologies. AMD’s Personal Internet Communicator (PIC) was designed specifically to provide basic computing functionality, including Internet access, at affordable prices. AMD’s 50×15 initiative is an effort to develop new technology and solutions that will help enable affordable Internet access and computing capability for 50 percent of the world’s population by the year 2015.


For more in-depth product information in the coming days and links directly to these products and organizations bringing these solutions to the world, please visit our social community at spangy.com.  Also, please visit one of the most important projects in the world that is taking place now.


  1. Dear Sirs,

    We are a fair trade org.based in Cameroon.Our mission is to improve the welbeing and safeguard the livelihood of underprivilegded producers in rural communities through fair trade , to empower the rural woman and to enable communities to have acces to information tecnology which is being deprived from these rural communities , since companies are interested to maximising profits.

    We are interested in introducing the AMD PERSONAL INTERNET CONNECTION.This will enable rural communities have have to the latested innovation on information technology.

    We will be grateful to have price quotation for the AMD and other related materials.

  2. David, you should send me an email so we can try to help.

  3. Dear Lafayette,

    Thanks for your email.Please i will be grateful should be of great assistance to enable us succeed in our goals.

    I realise your determination ot assist me in my unbending endeavour to make povert history in rural communities through information tecnology.

    We will be grateful among other things to find out , on how we can help our marginalised producers in rural communities have access to the internet and market for their products.

    I will be grateful should you, get in touch with companies offering these internet connectivity products , to have their quotations and means to raise the funds to get on the move in introducing internet connectivity to empower rural areas in Cameroon.

    I look forward to your support.


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